FIONA SMYTHE – STRATEGIC ADVISOR
Fiona Smythe is a health tech entrepreneur with a focus on patient-centric, enterprise products. She co-founded mscripts, a digital medication communication platform used by pharmacies, health systems and life sciences companies to support patient adherence. The mscripts platform is used by millions of patients across the United States and changed the way people refill and manage medications. While at mscripts, Fiona led the product development, marketing, and customer success teams. Following the sale of mscripts to Cardinal Health, Fiona led the development and rollout of software for scheduling COVID-19 immunizations and the brand strategy launch of OutcomesTM, a unified ecosystem for patient engagement, clinical intervention and pharmacy workflow solutions. Previously, Fiona was General Manager of Bibliofind.com, an Exchange.com website, which was acquired by Amazon.com. While at Amazon.com, Fiona was responsible for the Rare and Used Book Marketplace. Fiona started her career at Informix, where she was a Director of their customer demo centers and headed marketing for their Latin American operation. Fiona holds a BA from Williams College and a Masters in English Literature from the University of California, Berkeley.