MedaSystems welcomes Fiona Smythe as CEO

MedaSystems today announced that they have named Fiona Smythe as their new Chief Executive Officer. An experienced entrepreneur with extensive health tech experience, Fiona comes to MedaSystems from Cardinal Health, where she led strategic branding and product development efforts in their technology innovation department. Fiona joined Cardinal Health upon their acquisition of mscripts, a digital medication communication platform used by pharmacies, health systems and life sciences companies to support patient adherence. At mscripts, she led the product development, marketing, and customer success teams.

Ken Ross, Chairman of MedaSystems, welcomed her, saying, “We are thrilled to welcome Fiona to MedaSystems. Fiona is a dynamic leader whose vision for patient-centric products is infectious. I am confident that her passion for building products that make navigating healthcare easier, her product expertise and her strong track record for organizational growth will be a tremendous benefit to Medasystems.”

“I’m delighted to be joining the team at MedaSystems,” Fiona said. “Our mission to build patient-centric systems to help patients access experimental therapies is near to my heart. I am thrilled to be helping life sciences companies and health care providers streamline applications while putting the patient experience at the core of the process.”

Previously, Fiona was General Manager of Bibliofind.com, an Exchange.com website, which was acquired by Amazon.com. While at Amazon.com, Fiona was responsible for the Rare and Used Book Marketplace. Fiona holds a BA from Williams College and a Masters in English Literature from the University of California, Berkeley.